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Marketing Committee Chairman's After Action Report on the 'Author Reach' eMail and Marketing Service

How I Used Author Reach to Increase My List of eMail Subscribers

 

Many of us met Josh Wiley when he spoke at an AGT monthly meeting about his company Author Reach and how they could help a writer manage and build their email lists to reach more potential book buyers. I’ve been using them since their “Beta” days and continue to use them while marketing my books via mass emails.

 

But the story goes back further than that AGT meeting in Farragut. I received a tip from another writer who had extraordinary success with this method of book marketing. Here’s that story:

 

I met Micheal Maxwell at an on-line writer’s workshop more than ten years ago. He wrote mysteries. I wrote mysteries. We critiqued each other’s work, watched each other progress in the publishing world, and kept in contact. Now, with many published novels and stories under our belts, we’re again working together to meet new readers and market our books in a new and less traditional way.

 

Micheal called me to talk about Author Reach. He briefed me on the concept of building a list of subscribers so we would not only sell a book or two to mystery fans the conventional way, but build lasting relationships with readers who liked the characters in our series.

 

Micheal started the ball rolling by sending a mass email via Author Reach announcing the release of his new book. He got great results. We spoke again and he emphasized how I NEEDED to get logged in with Author Reach.

 

So, I put myself in gear and did so. Then we arranged for a cross promotion. We added all my email followers to his more extensive list and sent out an email blast or as it’s called at Author Reach, an eBlast.  In a week, I gained 766 new subscribers and had as many downloads for my book, A NEW PROSPECT. I was more than pleased with the results. As writers, we’re not in competition; we’re acting as partners by sharing potential fans. The subscribers decide whether they wish to take advantage of what we’re offering—no high pressure, no hassles. Several months and several promotions later, I now have over 1,400 new subscribers, all buying books.

 

I’m told this concept of subscriber list sharing will soon become a standard feature on Author Reach, called “Author Connect,” where authors not acquainted, but who write in like genres can meet and promote their books together.

 

Something potential Author Reach members need to know: When it comes to computers, I’m barely a step above clueless. “Don’t worry,” Micheal said. “The guys at Author Reach will help you with all the technical work.” “Yeah,” said I. “I’ve heard that before.”

 

How did Wayne make out, you ask? Take a look at the profile page I created…with help from Corey Alderin, co-owner of Author Reach and their technical support man. https://waynezurl.authorreach.com/

 

I have what’s called a “lead generation page” currently offering my first book, A NEW PROSPECT, for free. You want a free award-winning book? All you have to do is give me your email address (so I can send it) and agree to put your address on my list of subscribers. Easy. The reader wins. And the writer wins. Also shown are my biography and all the books in the Sam Jenkins police mystery series with links to summaries and purchase places. Not bad for a computer dummy. You can’t argue with success.

 

Only have one book? Don’t want to give away your “Great American Novel” for free? No problem. You must have another story in you, or even better a novelette. That’s something with a 7,500 to 17,500 word count and a perfect thing to give away to people with little time to read those 500 page epics. Write and publish the novelette. Get yourself a snazzy cover that will inspire people to want to read your story. Then create a lead generation page and offer that free eBook in exchange for their email address and agreement to become one of your subscribers. Not sure how to do all that. Visit http://www.authorreach.com/page/features for a video demonstration or ask Josh or Corey how you can best market your books. They’ll give you personalized service.

 

 

 

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Comments 2

Susan L Kite on Sunday, 20 August 2017 21:16

I am so dense about this kind of stuff. So far I have been happy with the personal attention Josh has given me. Have just started in my quest to gain a following. I am hoping to have good results like the others have.

I am so dense about this kind of stuff. So far I have been happy with the personal attention Josh has given me. Have just started in my quest to gain a following. I am hoping to have good results like the others have.
Wayne Zurl on Monday, 21 August 2017 07:39

Ask Josh if e can find you another sci-fi writer with a fair-sized following that would do a combined eBlast with you. From the one I did with Micheal Maxwell and those I sent and invited different people to tag along, it seems that it averages that you will gain followers that equals at least 12 to 15% of the total emails sent.

Ask Josh if e can find you another sci-fi writer with a fair-sized following that would do a combined eBlast with you. From the one I did with Micheal Maxwell and those I sent and invited different people to tag along, it seems that it averages that you will gain followers that equals at least 12 to 15% of the total emails sent.
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