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The Five Pillars of Marketing Copy

I listened to a marketing Webinar today given by the Authors Learning Center that I found illuminating. The lecture covered the following topics: 

1. The back cover of your book 
2. The sales sheet for buyers and industry decision-makers 
3. Your Amazon description and Author Bio 
4. Your website and social media platforms 
5. Submissions to potential reviewers, journalists and endorsers 

The presenter was Amy Collins, the President of New Shelves Books, a best-known book sales and marketing agency. Amy is a sales consultant for some of the largest book and library retailers and wholesalers in the publishing industry. In the last 20 years, Amy has sold over 40 Million books to bookstores, libraries, and chain stores for small and mid-sized publishers.

I'll hit the highlights, starting with her introduction:

Marketing is not writing the plot of your book.

Your writing must match what the receiver wants -- a reader wants to be entertained, book-buyers want to make money, Amazon marketing should be rewritten every few months to attract more readers, editors want copy to entertain readers, etc.  

Back Cover

This is your most valuable marketing space. Don't waste it on the synopsis of your book (except for a brief sentence or two) or your bio. No one cares where you live or what pets you have. (gasp!)

Instead, use previous successful books as comparisons to tell the reader why he would want to read your book ie., "John Grisham style but about teachers instead of lawyers," or "Star Wars meets Steel Magnolias." If they like what you've compared yours to, they think they'll like your book. 

Quote what others say about your book. (Send your manuscript to a well-known author to ask for an endorsement you can quote.)

For back covers and Amazon descriptions, write the way people now like to read: use headlines, plenty of white space, bullet points, and design elements. 

Ask questions to set the mood -- "Are there scams in art galleries  on cruise ships?" an ex. for one of my books.

Answering a question at the end of her talk, she advised that self-published writers should have their books printed to 5" x 8" or 5.5" x 8.5" size to look more professional, the sizes that traditional publishers use. 

If you want to know more about Ms. Collins and her tutorials, go to her website at newshelves.com, or go to AuthorsLearningCenter.com for information on more of their webinars. 


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ANOTHER PROSPECT, a short story by Wayne Zurl


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Saturday, 25 November 2017

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Recent Comments

21 November 2017
Thank you, Sue...
21 November 2017
Really enjoyed the story, Wayne. Nice job!
20 November 2017
Thanks, Tilmer. I got good advice from Robert B. Parker. Less words, more story. WZ
20 November 2017
Cheryl,Everything was real except the murder. BTW, I kinda liked Dem Cubs. Ernie Banks was one of my favorite players. I even liked a few White Sox, too. But not the Yankees. W
Stephanie McElligott S.M.McElligott Speaks Up About The Three Wise Men and Her Book ‘THE GIFTS OF MAN’
20 November 2017
Thanks Tilmer for taking the time to listen! The interview went well. And it's gratifying to hear that more and more people are enjoying it and recommending it as book club reads and gifts. I wish you and your family a very Happy Thanksgiving!

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