Listened to a Webinar today given by Jason Schmetzer, Marketing Mgr. for Authors Learning Center. He is a writer, teacher, website designer and marketer who works with SEOs every day. Here's some of what he had to say.
I. WHAT SEO IS:
It's growing your site's visibility on the Internet by improving your ranking by search engines like Google and Bing. Your ranking is determined by the number of times people go to a site based on its relevance and popularity.
Relevance: How well does your site answer queries?
Popularity: How many people go there and how long do they stay?...