Log in

Login to Member Area

Username *
Password *
Remember Me

 

mail@authorsguildoftn.org    +1.865.254-3054 and 865.657-9560.

Blog & News

In our blog we post interesting news, events, member specifics and other items. You can subscribe to our blog or categories of our blog. If you do you will be notified by email whenever we post a new entry in our blog.

The Five Pillars of Marketing Copy

I listened to a marketing Webinar today given by the Authors Learning Center that I found illuminating. The lecture covered the following topics: 

1. The back cover of your book 
2. The sales sheet for buyers and industry decision-makers 
3. Your Amazon description and Author Bio 
4. Your website and social media platforms 
5. Submissions to potential reviewers, journalists and endorsers 

The presenter was Amy Collins, the President of New Shelves Books, a best-known book sales and marketing agency. Amy is a sales consultant for some of the largest book and library retailers and wholesalers in the publishing industry. In the last 20 years, Amy has sold over 40 Million books to bookstores, libraries, and chain stores for small and mid-sized publishers.

I'll hit the highlights, starting with her introduction:

Marketing is not writing the plot of your book.

Your writing must match what the receiver wants -- a reader wants to be entertained, book-buyers want to make money, Amazon marketing should be rewritten every few months to attract more readers, editors want copy to entertain readers, etc.  

Back Cover

This is your most valuable marketing space. Don't waste it on the synopsis of your book (except for a brief sentence or two) or your bio. No one cares where you live or what pets you have. (gasp!)

Instead, use previous successful books as comparisons to tell the reader why he would want to read your book ie., "John Grisham style but about teachers instead of lawyers," or "Star Wars meets Steel Magnolias." If they like what you've compared yours to, they think they'll like your book. 

Quote what others say about your book. (Send your manuscript to a well-known author to ask for an endorsement you can quote.)

For back covers and Amazon descriptions, write the way people now like to read: use headlines, plenty of white space, bullet points, and design elements. 

Ask questions to set the mood -- "Are there scams in art galleries  on cruise ships?" an ex. for one of my books.

Answering a question at the end of her talk, she advised that self-published writers should have their books printed to 5" x 8" or 5.5" x 8.5" size to look more professional, the sizes that traditional publishers use. 

If you want to know more about Ms. Collins and her tutorials, go to her website at newshelves.com, or go to AuthorsLearningCenter.com for information on more of their webinars. 

 

0
Our Front Porch
ANOTHER PROSPECT, a short story by Wayne Zurl
 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Thursday, 27 April 2017

Captcha Image

Recent Comments

Cheryl Peyton Search Engine Optimization (SEO)
27 April 2017
I just tried the rating and inadvertently gave myself 5 stars. Maybe I'm the guest. I'm also the hostess who had to moderate your comment and I'm giving it 5 stars while I'm at it. Looking forward to your take on the stumbling protagonist.
Wayne Zurl Search Engine Optimization (SEO)
26 April 2017
Hmmm. Why can't I rate this with the appropriate stars? Oh, well, no matter. I liked it. 5 stars. ..."Why does a smart protagonist do something dumb and get in trouble?" Glad you asked. Tune in tomorrow for my take on this. In the mean time, I love t...
Gale Frances Book Signing at Barnes & Noble
25 April 2017
Thank you Wayne!
Gale Frances Book Signing at Barnes & Noble
25 April 2017
Thank you for your kind comment, Cheryl - I will post again in June.....
Cheryl Peyton Book Signing at Barnes & Noble
25 April 2017
You did a good job earning this opportunity. I hope you do very well. Remind us closer to the event.

Subscribe to our Blog

Blog Image Wall

Contact

Authors Guild of Tennessee Contact Details

AGT Telephone info     1.865.254.3054

  P.O. Box 23311
  Knoxville, TN 37933

SiteLock

What members say

Do review some of our member testimonials and see how the Authors Guild of TN community enjoys our collaboration, services and solutions. If you want to share your opinion, feel free to submit a review. We appreciate your input very much.
 

View Testimonials

Membership

AGT has over 40 member authors who have collectively written more than 200 books in different genres such as: Children’s Literature, Fantasy, Humor, Science Fiction, Thriller, Memoir, Creative Nonfiction, Romance, History, True-Life, Religion and Western Novels.

Meet the Members of the Authors Guild of Tennesee

Stay Informed

The Authors Guild of Tennessee publishes periodically content via Newsletters to subscribers. We do not share your information with 3rd parties and you can always opt out of a Newsletter list.

captcha 
We will send you an email to confirm your subscription. Please white-list mail from our site.